The recommended actions for Psyduck lures are "slow retrieve" and "stop & go".Just slowly wind the reel and it will wobble.If you just wind it, it will dive underwater, and if you stop moving, it will float up. It will havea fascinating action for the target fish!DUO lures are all made in Japan, from design to manufacturing, with high quality.Craftsmen lovingly create them.Get yourself a super cute and capable partner!